What the New Nutrition Label Means for You

BY ANDREYA GROZIK

The previous nutrition label is more than 20 years old, and nutrition researchis constantly evolving. Hammer Nutrition, however, takes a consistent stance.FDA's decision to update nutrition labels is based on updated scientificinformation, new nutrition and public health research, more recent dietaryrecommendations from expert groups, and input from the public.

How is the label changing?

The new label will now be required to list addedsugars, potassium, and vitamin D. Calcium and ironwill continue to be required. Vitamins A and C will nolonger be required to be listed on labels, as deficienciesof these two vitamins are now rare. Some of the otherchanges to the label include highlighting calories,servings per container, and the serving size; updatingthe information in the footnote to clarify the percentDaily Value; and requiring that the amount of themandated vitamins and minerals is listed, not just thepercent Daily Value.

What are added sugars exactly?

FDA defines added sugars as: sugars that areeither added during the processing of foods, or arepackaged as such, and include sugars (free, mono- anddisaccharides), sugars from syrups and honey, andsugars from concentrated fruit or vegetable juices thatare in excess of what would be expected from the samevolume of 100 percent fruit or vegetable juice of thesame type.

Why are added sugars bad?

Added sugars have no nutritional benefits, add emptycalories, and are consumed in far too great a quantityby the average American. FDA says:

The scientific evidence underlying the 2010 and the2015-2020 Dietary Guidelines for Americans supportreducing caloric intake from added sugars;and expert groups such as the American HeartAssociation, the American Academy of Pediatrics,the Institute of Medicine and the World HealthOrganization also recommend decreasing intakeof added sugars.

In addition, it is difficult to meet nutrient needs whilestaying within calorie requirements if you consumemore than 10 percent of your total daily caloriesfrom added sugars. On average, Americans getabout 13 percent of their total calories fromadded sugars, with the major sources being sugarsweetenedbeverages (including soft drinks, fruitdrinks, coffee and tea, sport and energy drinks, andalcoholic beverages) and snacks and sweets (includinggrain-based desserts, dairy desserts, candies, sugars,jams, syrups, and sweet toppings).

No added sugars since Day 1

Manufacturers have until January 1, 2020-2021to update their labels accordingly, but HammerNutrition is happy to do it now. Our customers canalready see the changes in place on our labels. Forover 30 years, Hammer Nutrition has stood firm onsugar's detrimental effects to health. The updatedlabel is recognition of the consequences of excesssugar.

View PDF

Back to Endurance News