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April Fool’s!

While we are uncompromising in our approach to endurance nutrition, we do have a sense of humor. As bacon’s popularity remains strong, competitors have jumped on the band wagon and introduced bacon flavor gels, bars and the like, while others glorify it as a food of choice, you don’t have to worry about us ever doing such a silly thing.

For three decades we have advocated a whole food based diet (that includes minimizing or eliminating salty, cured meats!), minimizing sugar, wheat, dairy, salt and chemicals as much as possible and prudent supplementation to achieve lasting health and peak physical performance. You can rest assured that will never change.

We all hope you enjoyed our jab at fad fuels.

Hammer on!!