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Our Company


Hammer Nutrition is an endurance sports nutrition company founded in 1987 by Brian Frank. We provide unparalleled products, expertise, and service to health-conscious athletes worldwide. Over the years, the product line has grown from fuels and supplements to now include clothing, body care products, accessories, and more. Learn more about our company:

Brian Frank Hammer Nutrition Founder

Since starting the company in 1987, Brian Frank has grown Hammer Nutrition into one of the leading endurance fuel and supplement providers in the world. Learn all about the beginnings of Hammer Nutrition.

Hammer Jersey at an event

Our unwavering mission and core values serve as the bedrock of the Hammer brand. These principles guide the creation of uniquely effective products that deliver unparalleled results, alongside the extensive expertise and support needed for people from all walks of life to achieve peak health and performance.

Brian Frank and Steve Born on their bikes

Our staff has a long history in the athletic endurance industry and is dedicated to providing you with superior products, expertise, and support.

Quality endurance fuels and supplements

We at Hammer Nutrition fully believe in our products and the experience of our clients. Learn what goes into our products and services.

Happy Hammer Gel user

Your Hammer Nutrition experience is backed by a 100% Satisfaction Guarantee. We pride ourselves on the three prongs of our business: Products, Knowledge, and Service.

Hammer employee at work

The Hammer Nutrition team, led by Brian Frank, is passionate about healthy living and empowering people to reach their peak performance. We’re looking for people who know how to work hard and are driven to succeed.

Dealer locator image

Supporting local businesses is what Hammer is all about. Our partners are independent retailers who are passionate about customer service and care about product quality as much as their profit margins.

International distributor highlight

We have awesome distributors all over the world who also provide consumer-facing, five-star service and the free educational resources for which Hammer is known.

35th anniversary video

The early days to almost present.

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