PREMIUM INSURANCE CAPS
The most boringly beneficial supplement you'll ever take
BY STEVE BORN
In the hundreds upon hundreds of supplement program consultations I've done in my nearly 19 years at Hammer Nutrition, I always ask if the person is taking a multivitamin/mineral supplement. Why? Because I firmly believe that it's the very first place a person should start when putting together a supplement program.
For the few that are already taking a multivitamin, I review the product to ensure it's worthy of the money the person is spending on it. (Hey, I'm just happy that they're taking something!) I always suggest they give Premium Insurance Caps a try once they finish the bottle they're currently using.
Believe it or not, most people, in my experience, don't take a multivitamin/mineral supplement for two main reasons:
1. They already eat a healthy diet.
2. Multivitamins are boring and won't do anything to boost athletic performance.
The first reason is incorrect for a number of reasons; here is but one of them.***
Studies show that food alone does not supply all the micronutrients we need to prevent deficiency, let alone achieve optimal health. Nutritional scientist, Bruce Ames, bluntly states, Inadequate dietary intakes of vitamins and minerals are widespread, most likely due to excessive consumption of energy-rich, micronutrient-poor, refined food. Inadequate intakes may result in chronic metabolic disruption, including mitochondrial decay. Another study concluded, Nearly the entire U.S. population consumes a diet that is not on par with recommendations.
The bottom line is that your diet isn't covering all of your true nutrient needs. Not even close.
The second reason doesn't really cut it either. Although taking a multivitamin/mineral supplement may not, in and of itself, allow you to take 10 minutes off my marathon time (as an example), it does fill in the nutrient gaps that exist in your diet. Filling those gaps is crucial to improved athletic performance.
Providing your body with adequate supplies of vitamins and minerals is similar to pouring a strong foundation when building a house. Without a strong foundation, the house will lack structural integrity. Similarly, without adequate vitamins and minerals, many of your important bodily systems (especially your immune system) will not have the support needed to function properly. At the very least, this means you won't get the full value from all of the hard work you put into your training. It could also very well result in a compromised immune system, which is definitely something to avoid because that could translate into missed training days due to illness.
Look, Premium Insurance Caps may not be the most glamorous supplement you can take; there's nothing ultra-cool in the product like there is in, say, Fully Charged. But while Fully Charged and other supplements in the Hammer Nutrition line may arguably have a bit more direct impact on improving athletic performance, to be quite honest, if you're not covering your basic nutrient needs (vitamins and minerals), those other products won't ever realize their full value.
That's why I unhesitatingly recommend starting with Premium Insurance Caps in your supplement program. Along with your efforts to consume the healthiest diet possible, Premium Insurance Caps will ensure you're getting optimal amounts of vitamins, minerals, and key auxiliary nutrients. These aren't minimal and insignificant Daily Value or Recommended Daily Allowance amounts, but amounts that will have a noticeably positive impact on your health. That strong nutrient foundation is a primary key to your body being able to meet the challenge of increased training volume and workload, and that translates into improved athletic performance and better overall health.
*** See the article The Balanced Diet Myth and the Case for Supplementation in Endurance News #113 for more.