Premium Insurance Caps
Supplementation—a fact of modern life
BY STEVE BORN
Wouldn’t it be great if we could get all of the nutrients we need for enhancing our athletic performance—and, more importantly, enjoying optimal health—from our diet? It sure would make things simpler! In today’s increasingly toxic and polluted world, the nutrient density and overall quality of the food we eat continues to decline.
Many people have fallen prey to the myth that “a balanced diet provides all the nutrition your body needs,” and their health is suffering as a result. The fact is that you cannot obtain all of the nutrients your body requires from your diet. Here's why:
- There has never been a single clinical study that documents what comprises a balanced diet, nor one that has demonstrated that basic nutrient requirements can be met through whole foods alone.
- An ever-growing body of research shows that food alone does not supply all the micronutrients we need to prevent deficiency, let alone achieve optimal health.
- Very few of us have routine access to fresh, locally grown foods. Much of our diet comes from foods grown far away, picked when unripe, and then sent packing. Nutritional content is questionable and usually depleted.
- Even if we could obtain all the nutrients we need from our diet (which we can’t), most of us do not consistently adhere to an ideal diet.
Supplementation is a necessity
With all of these things working against us, it makes nutrient supplementation not just a good idea, but a necessity. I am not suggesting that you can neglect your diet, take scads of vitamins, and have all your nutrient needs covered. Supplementation is just that, supplementary, and is not a substitute for a healthy diet. Supplements only fill in where diets fall short, and fall short they will—especially given the earlier-mentioned factors, as well as the high nutrient demands of endurance athletes.
Where to start
To help bridge the gap between the nutrients we’re obtaining from our diet and what we really need, we recommend daily use of Hammer Nutrition’s Premium Insurance Caps. This potent multivitamin/mineral product is formulated to fill in nutrient gaps inherent in the modern diet. Premium Insurance Caps contains 54 nutrients at Optimum Daily Intake (ODI) amounts—not the “bare bones” Daily Value (DV) or Reference Daily Intake (RDI) amounts, which are the minimum amounts needed simply to prevent deficiency diseases. Designed to support active lifestyles, yet appropriate for anyone seeking to protect their health and maximize their energy, Premium Insurance Caps is the first stop in any life-enhancing supplement regime.
At Hammer Nutrition, we emphasize both quality nutrition and supplementation. To optimize athletic performance and overall health, you need to consistently stick to the best possible diet. This includes eating whole grains and locally grown organic fruits and vegetables as much as possible, making sure your sodium intake is minimal, and avoiding packaged, processed foods and junk foods at all times.
To ensure that you’re receiving the optimal amount of nutrients, augment your diet with a high quality comprehensive supplement regimen. Premium Insurance Caps are the “premium insurance policy” for your health and athletic performance.
Improve your health, and your quality of life and performance will follow. Regular use of Premium Insurance Caps brings about accelerated athletic recovery, greater fatigue resistance, reduced rates of illness and infection, and a general experience of wellness.