PREMIUM INSURANCE CAPS
Because supplementation is a necessity
BY STEVE BORN
Wouldn’t it be great if we could get all of the nutrients we need for enhancing our athletic performance—and, more importantly, enjoying optimal health—from our diet? It sure would make things simpler! Unfortunately, in today’s increasingly toxic and polluted world, the nutrient density and overall quality of the food we eat continues to decline. Foods such as common fruits and vegetables that were once loaded with vitamins and minerals are now largely grown in industrialized soils and contain just a fraction of the vitamins and minerals they once did.
Still, in spite of that glaring fact, people have fallen prey to the myth that “a balanced diet provides all the nutrition your body needs,” and their health is suffering as a result. The fact is that you cannot obtain all of the nutrients your body requires from your diet.
In addition to our nutrient-depleted food supply, here’s why this is true:
- There has never been a single clinical study that documents what comprises a balanced diet, nor one that has demonstrated that basic nutrient requirements can be met through whole foods alone.
- An ever-growing body of research shows that food alone does not supply all the micronutrients we need to prevent deficiency, let alone achieve optimal health.
- Very few of us have routine access to fresh, locally grown foods. Much of our diet comes from foods grown far away, picked when unripe, and then sent packing. Nutritional content is questionable and usually depleted.
- Even if we could obtain all the nutrients we need from our diet, it's highly unlikely that any of us eats an ideal diet as consistently as we think we do. The USDA states: "To promote your health, eat a variety of fruits and vegetables—at least 2 servings of fruits and 3 servings of vegetables—each day" but really, how many of us do that with any kind of consistency? That figure may be on the low side, thanks to research  from Dr. Dagfinn Aune, who concluded: "Our results suggest that although five portions of fruit and vegetables is good, ten a day is even better."
SUPPLEMENTATION IS A NECESSITY
With all of these things working against us, it makes nutrient supplementation not just a good idea, but a necessity. I am not suggesting that you can neglect your diet, take scads of vitamins, and have all your nutrient needs covered. Supplementation is just that, supplementary, and is not a substitute for a healthy diet. Supplements only fill in where diets fall short, and you can bet they will fall short—especially given the earlier-mentioned factors, as well as the high nutrient demands of endurance athletes.
WHERE TO START
To help bridge the gap between the nutrients we’re obtaining from our diet and what we really need, we recommend daily use of Hammer Nutrition’s Premium Insurance Caps. This potent multivitamin/mineral product is formulated to fill in nutrient gaps inherent in the modern diet. Premium Insurance Caps contains nutrients at Optimum Daily Intake (ODI) amounts—not the “bare bones” Daily Value (DV) or Reference Daily Intake (RDI) amounts, which are the minimum amounts needed simply to prevent deficiency diseases. Designed to support active lifestyles, yet appropriate for anyone seeking to protect their health and maximize their energy, Premium Insurance Caps is the first stop in any life-enhancing supplement regime.
At Hammer Nutrition, we emphasize both quality nutrition and supplementation. To optimize athletic performance and overall health, you need to consistently stick to the best possible diet. This includes eating whole grains and locally grown organic fruits and vegetables as much as possible, making sure your sodium intake is minimal, and avoiding packaged, processed foods and junk foods at all times.
To ensure you’re receiving the optimal amount of nutrients, augment your diet with a high-quality comprehensive supplement regimen. Premium Insurance Caps are the “premium insurance policy” for your health and athletic performance. Regular use of Premium Insurance Caps brings about accelerated athletic recovery, greater fatigue resistance, reduced rates of illness and infection, and a general experience of wellness.
 Dagfinn Aune, Edward Giovannucci, Paolo Boffetta, Lars T. Fadnes, NaNa Keum, Teresa Norat, Darren C. Greenwood, Elio Riboli, Lars J. Vatten, Serena Tonstad. Fruit and vegetable intake and the risk of cardiovascular disease, total cancer and all-cause mortality–a systematic review and dose-response meta-analysis of prospective studies. International Journal of Epidemiology, 2017; DOI: 10.1093/ije/dyw319