Big Ring: Our 100% organic Sumatra single origin coffee, medium roasted and shade grown under a canopy of diverse species of trees that provide a viable habitat for migratory birds. The Big Ring represents the classic Sumatran flavor profile with low acidity and full body. Available in 12 oz. bags of ground (cone drip) or whole bean.
We currently offer four amazing coffee brews to kick-start your day, available in 12 oz. bags of ground (cone drip) or whole bean.
53x11 Coffee is proud to support the farmers and their families that grow the coffee we enjoy. We buy only Fair Trade, organic coffees.
Why Fair Trade?
The Fair Trade certification indicates that the coffee farmers receive a minimum price for their crop (they are also paid a premium for certified organic goods.) The coffee importer sources directly from the coffee farms and farmer groups, which shortens the supply chain and ensures the “fair price.” The greater return on coffee allows for the farmers to reinvest in the quality of their farms and the surrounding communities. Beyond price, Fair Trade means that the farms are safe for their workers (no child labor, living wages, etc.) It encourages sustainable farming and prohibits the use of chemicals and pesticides that hurt the environment and the crop. By buying Fair Trade coffee and produce, we can support these initiatives.
(Source: TransFair USA)
Why Certified Organic?
With coffee being a highly chemically treated crop, we feel it’s important to buy certified organic. The chemicals from conventionally grown coffees are harmful to us as consumers and the workers that are faced with them everyday. Our coffees are certified organic by Quality Assurance International and abide by the U.S. National Organic Program standards (there are links below if you would like to learn more.) This means that they are grown without pesticides, herbicides, or other chemicals, which benefits the coffee producers and the consumers. For larger crop yield without chemicals, the growers use sustainable farming methods (crop rotation, terracing, composting, etc.) This results in richer soil, greater biodiversity, and healthier ecosystems. Certified organic coffee not only benefits our health, but it also supports the environment. By purchasing our coffees you are choosing to make a difference towards a more sustainable way of life for everyone.
(Source: Organic Trade Association) U.S. National Organic Program and National Organic Standards Board
I think 10 years now? I've been buying The Big Ring (I get the ground and use it with the little single serving basket in my Kuerig) and still haven't found a coffee I like better than this! I'm reminded of that every time I get a new bag of it!
Hello EXmxr73! 10 years?! We're so happy to have you in the Hammer family for that long! Thank you for taking the time to leave us a review. Enjoy your next cup!
I was pleasantly surprised on the balance and flavor of this roast. I'm not on the bike much right now but this was worthy of the big ring bringing some watts to my morning. I'll be ordering more on my next Recoverite/Heed refresh.
Hi Mateo, thanks for your feedback, we appreciate the support!
This coffee offers a delightful balance of flavor without any bitterness. It's a robust flavor profile that is sure to please!
Hello, thanks for leaving a review, we're glad you enjoy the Big Ring!
HI I LOVE your coffee. So dark and rich.
I was surprised I had never tried Big Ring before and I have been using Hammer products for a very, very long time. I had to back off my usual scoops of beans going in the grinder, but the results are fantastic now that I have dialed in the right amount of beans. The bonus is I use less coffee for each pot now.