April Fool’s!

We are uncompromising when it comes to our approach to endurance nutrition, but we still have a sense of humor! Though plenty of our competitors are loading up their products with unhealthy, G.I. upsetting refined sugars, you can trust that we never will.

For over three decades, we have advocated a whole food based diet, minimizing sugar, wheat, dairy, and salt, to achieve lasting health and peak performance. This will never change.

We all hope you had a good laugh and enjoy your day.

Hammer on!!