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Product Detail & Benefits

Description:

HEED is a definite "step up" and welcome departure from the seemingly endless number of powdered sports drinks available to endurance athletes. One of the primary flaws inherent with most sports drinks is their reliance on simple sugars as the carbohydrate source. The use of simple sugars such as glucose, sucrose, and fructose not only severely limits the amount of calories that can be efficiently digested and utilized for energy, but also may cause wild fluctuations in energy levels. HEED's complex carbohydrate formula, on the other hand, allows you to obtain the ideal amount of calories you need, providing a more consistent and longer lasting energy supply, and without putting you at risk for the stomach distress commonly caused by simple sugars.

HEED also provides a complete, easily assimilated electrolyte profile—not just salt and potassium, which comprise the electrolyte "profile" of most other drinks. For many athletes under normal conditions, one or two scoops of HEED will completely fulfill electrolyte requirements (in addition to caloric requirements). For other athletes, the electrolyte profile in HEED will provide an excellent base from which additional Endurolytes can be added to completely satisfy electrolyte needs. With added chromium polynicotinate for maintaining stable blood glucose levels and l-carnosine for buffering lactic acid, HEED is truly in a class of its own in the world of powdered sports drinks.

So whenever a sports drink is your preferred choice, "heed" your body's desire for a superior fuel. HEED is the only choice you need to make!

Benefits:

HEED sports drink comes in the following delicious flavors: Strawberry, Melon, Mandarin Orange, Lemon-Lime, and Unflavored.

Sports drinks have been around a long time, and for many athletes they're more convenient than energy gels. Unfortunately, most sport drinks are not much more than artificially colored sugar water that does little to aid your performance and even less for your health. That is why we developed HEED as a healthy alternative; HEED's subtle tasting, complex carbohydrate formula goes down easily and supplies you with consistent, long-lasting energy and the electrolytes you need to keep pushing the pace. No citric acid is added to the formula, so it will not burn your throat or stomach. HEED's sweeteners, stevia and xylitol, are actually good for you; xylitol is especially beneficial for helping promote oral health. The full-spectrum, amino acid-chelated electrolyte profile helps satisfy your body's mineral requirements. L-carnosine and chromium polynicotinate help to buffer lactic acid and support stable blood glucose levels. If you prefer sports drinks over energy gels or like to use a combination of the two, try HEED and find out what a sports drink done right can do for your athletic performance.

FAQ Hammer Nutrition Fuels, what they are and how to use them

Less is more!
We listened to your input and feedback and reduced the size of our containers, while retaining the same amount of powder content within.

Nutrition Labels:

HEED Lemon-Lime
Nutrition Facts
Serving Size: 29 g (Approx 1 Level Scoop or single serving)
1 Level Scoop: 47.0 cc = 3.2 Tbsp = 9.5 tsp
  Amount Per Serving % Daily Value
Calories 100
Calories from Fat 0
Total Fat 0 g 0%
Sodium 45 mg 2%
Potassium 25 mg <1%
Total Carbohydrate 27 g 9%*
Sugars 2 g
Protein 0 g
Calcium 6%
Magnesium 8%
Manganese 25%
Chromium 20%
Not a significant source of total fat, saturated fat, trans fat, cholesterol, dietary fiber, vitamin A, vitamin C, and iron.
*Percent Daily Values are based on a 2,000 calorie diet.
Ingredients: Maltodextrin, Xylitol, Natural Flavor, Calcium Chelate, Potassium Chelate, Magnesium Chelate, Salt, L-Carnosine, Stevia, Glycine, Tyrosine, Manganese Chelate, Chromium Polynicotinate.
Allergen Warning: This product is processed in a facility that also processes dairy and soy products. This product contains Xylitol.
HEED Mandarin Orange
Nutrition Facts
Serving Size: 29 g (Approx 1 Level Scoop or single serving)
1 Level Scoop: 47.0 cc = 3.2 Tbsp = 9.5 tsp
  Amount Per Serving % Daily Value
Calories 100
Calories from Fat 0
Total Fat 0 g 0%
Sodium 45 mg 2%
Potassium 25 mg <1%
Total Carbohydrate 27 g 9%*
Sugars 3 g
Protein 0 g
Calcium 6%
Magnesium 8%
Manganese 25%
Chromium 20%
Not a significant source of total fat, saturated fat, trans fat, cholesterol, dietary fiber, vitamin A, vitamin C, and iron.
*Percent Daily Values are based on a 2,000 calorie diet.
Ingredients: Maltodextrin, Xylitol, Natural Flavor, Calcium Chelate, Potassium Chelate, Magnesium Chelate, Salt, L-Carnosine, Stevia, Glycine, Tyrosine, Manganese Chelate, Chromium Polynicotinate.
Allergen Warning: This product is processed in a facility that also processes dairy and soy products. This product contains Xylitol.
HEED Melon
Nutrition Facts
Serving Size: 29 g (Approx 1 Level Scoop or single serving)
1 Level Scoop: 47.0 cc = 3.2 Tbsp = 9.5 tsp
  Amount Per Serving % Daily Value
Calories 100
Calories from Fat 0
Total Fat 0 g 0%
Sodium 45 mg 2%
Potassium 25 mg <1%
Total Carbohydrate 27 g 9%*
Sugars 2 g
Protein 0 g
Calcium 6%
Magnesium 8%
Manganese 25%
Chromium 20%
Not a significant source of total fat, saturated fat, trans fat, cholesterol, dietary fiber, vitamin A, vitamin C, and iron.
*Percent Daily Values are based on a 2,000 calorie diet.
Ingredients: Maltodextrin, Xylitol, Natural Flavor, Calcium Chelate, Potassium Chelate, Magnesium Chelate, Salt, L-Carnosine, Stevia, Glycine, Tyrosine, Manganese Chelate, Chromium Polynicotinate.
Allergen Warning: This product is processed in a facility that also processes dairy and soy products. This product contains Xylitol.
HEED Strawberry
Nutrition Facts
Serving Size: 29 g (Approx 1 Level Scoop or single serving)
1 Level Scoop: 47.0 cc = 3.2 Tbsp = 9.5 tsp
  Amount Per Serving % Daily Value
Calories 100
Calories from Fat 0
Total Fat 0 g 0%
Sodium 45 mg 2%
Potassium 25 mg <1%
Total Carbohydrate 27 g 9%*
Sugars 2 g
Protein 0 g
Calcium 6%
Magnesium 8%
Manganese 25%
Chromium 20%
Not a significant source of total fat, saturated fat, trans fat, cholesterol, dietary fiber, vitamin A, vitamin C, and iron.
*Percent Daily Values are based on a 2,000 calorie diet.
Ingredients: Maltodextrin, Xylitol, Natural Flavor, Calcium Chelate, Potassium Chelate, Magnesium Chelate, Salt, L-Carnosine, Stevia, Glycine, Tyrosine, Manganese Chelate, Chromium Polynicotinate.
Allergen Warning: This product is processed in a facility that also processes dairy and soy products. This product contains Xylitol.
HEED Unflavored
Nutrition Facts
Serving Size: 29 g (Approx 1 Level Scoop)
1 Level Scoop: 47.0 cc = 3.2 Tbsp = 9.5 tsp
  Amount Per Serving % Daily Value
Calories 100
Calories from Fat 0
Total Fat 0 g 0%
Sodium 45 mg 2%
Potassium 25 mg <1%
Total Carbohydrate 27 g 9%*
Sugars 2 g
Protein 0 g
Calcium 6%
Magnesium 8%
Manganese 25%
Chromium 20%
Not a significant source of total fat, saturated fat, trans fat, cholesterol, dietary fiber, vitamin A, vitamin C, and iron.
*Percent Daily Values are based on a 2,000 calorie diet.
Ingredients: Maltodextrin, Xylitol, Calcium Chelate, Potassium Chelate, Magnesium Chelate, Salt, L-Carnosine, Stevia, Glycine, L-Tyrosine, Manganese Chelate, Chromium Polynicotinate.
Allergen Warning: This product is processed in a facility that also processes dairy and soy products. This product contains Xylitol.

HEED® Sports Drink does not contain:

Wheat, gluten, dairy, added simple sugars, stimulants, fad ingredients, or artificial flavors, colors, or sweeteners. If an "energy drink" contains any of the above ingredients, it can cause unwanted side effects that may actually hinder your performance.

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Product Reviews

Rated 5 out of 5 by from Great taste with a well-honed performance !! This is great stuff! I've used a few others over the years, and I appreciate the low sugar content and great taste! I used Strawberry Heed on the recent Mulholland Challenge ride (125 miles, approximately 17,000 feet of climbing) and did not cramp once! Can't say that for some of the less fortunate cyclist! I now buy the large size so I save $$ and don't run out.
Date published: 2014-04-29
Rated 4 out of 5 by from HEED works in my book I use this on my shorter workouts because of the conveniance it provides. I don't have to stack my bike and jersey pockets with all sorts of bottles. I typically load on bottle up with Lemon Lime HEED for 1.5-2 hours and take another bottle of plain water with me. I don't get the fatigued feeling in my legs, and it goes down easily without the follow up burps.
Date published: 2014-03-12
Rated 5 out of 5 by from Great Stuff! I've been using Heed for a few years now. I like that is isn't nasty salty to the taste or overly sweet. It provides the electrolytes and fuel I need to keep me going. It is my beverage of choice for road rides and always in the mix on longer mountain bike rides as well. In the summertime here is is a must to keep cramping under control
Date published: 2014-04-25
Rated 4 out of 5 by from I just recently found out about Hammer Nutrition and was eager to see what the hype was about. I've tried some of the bars, electrolyte tabs, and Heed pre/during workout drink and it's given my morning workouts just the added kick it's been lacking. I'd def recommend these products to anyone seriously looking for quality workout "fuel"!
Date published: 2015-09-18
Rated 5 out of 5 by from My son is an avid soccer player and he plays on a travel team. After encouraging my 15-year-old son to take this product, he has since had no recent occurrences of cramping while he is sleeping. Before trying this product, my son would awaken in the middle of the night with severe cramping. I would recommend this product it is awesome!
Date published: 2015-11-12
Rated 5 out of 5 by from there is no equal I recently did a race (after an 8 year hiatus) and they had HEED and endurolytes! The products worked outstanding in the race, which was in July in Texas at night time but still very warm. I suddenly remembered why I used them in the past. Both products are a must have if you want to feel great while you train and race. HAMMER ON!
Date published: 2015-08-22
Rated 5 out of 5 by from Good stuff Have been using Heed for several years-my local guy was out of it, so I ordered online. Have always liked the idea of all natural ingredients-fewer digestion problems.  Will continue to use Hammer products-seem to be the best on the market for consistency of value. They also work well and have simple sugars instead of sucrose. 
Date published: 2014-01-02
Rated 5 out of 5 by from Hammer Nutrition - Heed Sports Drink I won HEED, strawberry kind, at a triathlon. I've used the product and was almost running out so I decided to seek HAMMER online and order HEED. It has enhanced my running down the dirt road, giving me energy. I have a problem with nausea prior to triathlon meets as opposed to brick training workouts. The nerves get to me. I wondered about the other products, but didn't know. I'm thankful to see a bag full of free samples and the ones I was looking at was Pepertum (sp?) was included. Thanks so much! I'll give this a try and see. For me, it seems liquid content is best than solids. Still working on HOW to make my triathlon experience a PLUS w/o having to worry of running out of energy, feeling so nauseous, ready to puke, and/or cramping. I've done 6 triathlons up to date and some were positive and some were 'struggling' Thanks again! Will try our your products and may order others in the future :) I take whole food supplements that give me some oomph as well.
Date published: 2014-01-20
Rated 5 out of 5 by from At 53, I started Downhill Mountain Biking Started mountain biking and was quickly awakened to how important it is to be properly prepared. Had the equipment, did NOT have the proper nutrition or endurance products. A friend told me about HEED. It helped to change my entire level of enjoyment for the sport. Now, I pedal longer, don't cramp, and recover faster. Thanks!
Date published: 2014-12-04
Rated 5 out of 5 by from HEED performs as designed! Currently, I use HEED as nutritional support while performing multiple extended physical labor activities outside in 90+ degree weather. No cramping, no bonking, no nausea. Of course, as suggested, I enjoy the results of HEED when combined with Endurolytes and Hammer Gel. I couldn't be happier!!!
Date published: 2015-07-07
Rated 4 out of 5 by from GreatStuff I've been avid Heed consumer for almost a decade. Love all the flavors (except when they changed the Lemon-Lime a few years back - yuck!). My only issue is the perpetual rising cost of this stuff. What gives Hammer!? It's only flavored maltodextrin formulated with some salts.. Give us poor young student athletes a break.
Date published: 2014-05-13
Rated 5 out of 5 by from Great Product I am training for a Half Ironman and needed a product that would give me energy throughout my long training days. This product exceeded my expectations and them some. Not to mention the different flavors. I have ordered another tub and will continue to do so until race day. Thanks Hammer for making such a great product.
Date published: 2014-05-06
Rated 5 out of 5 by from Great product! I absolutely LOVE this stuff! I've tried all the flavors, except for neutral, and they're all pretty tasty so you won't go wrong there. I use heed to help keep me hydrated and maintain energy and hammer gel to start off before I ride while XC mountain biking. I've noticed a huge increase in my performance! I used to take off and be able to ride hard the first 3 or 4 miles and then I was mostly useless dropping off the pace big time and struggling to make it up hills or through rock gardens. Since I've been using hammer's products I've noticed a massive increase in my riding performance. For example, I can now be 18 to 20 miles into a XC ride and I still have the same energy for bunny hopping off rocks and climbing hills that I did when I started my ride. It's made long distance riding fun and exciting again like it was 20 years ago. If you're struggling to keep pace on your endurance rides, or whatever you do, I highly recommend picking up some of hammer's products!
Date published: 2016-03-22
Rated 5 out of 5 by from A must have Lemon lime heed is such a part of me that I carried a bottle on me for my first marathon. I had my family on the course to make bottle exchanges so I could avoid the stops along the course and use heed for the entire race. The result was a time of 2:50:37. Thanks Hammer for helping this 50 year old excel on race day.
Date published: 2016-01-20
Rated 5 out of 5 by from Long Time User I was introduced to Heed by a triathlon coach and have used it for a number of years now as my only sports drink. The flavors are not too strong (prefer Mandarin Orange and Strawberry). I like the fact that Heed contains no simple sugars. I buy the 80 serving size because it gets hot here in Texas during the summer!
Date published: 2015-06-29
Rated 5 out of 5 by from Finally! I recently switched to Hammer Nutritional products and I am happy I did! Heed is just about the first on-bike product I've ever used that completely agrees with my system, tastes great cold and doesn't get disgusting when it gets warmer. It's super fine texture means it blends very well too. Nice mild flavor.
Date published: 2014-08-14
Rated 5 out of 5 by from As Advertised As advertised, the taste and performance is far superior to the name brand sports drinks. My only complaint would be that when the drink is shaken it tends to foam, and while running I don't like drinking that much air with my fluid. I'm hoping I can find a baffled water bottle that might reduce the foaming.
Date published: 2014-07-23
Rated 5 out of 5 by from Just What I Needed! Literally - after years & years of searching, grueling yeas on the soccer field & in the gym, I stumbled upon Hammer Nutrition's webpage. Heed is a perfect supplement for me. No unnecessary sugars & additives. Works great & delivers thorough energy & endurance for weight lifting sessions as well as running!
Date published: 2014-09-08
Rated 5 out of 5 by from Never, ever bonked since I started using HEED several years back. Thanks to HEED I found out that an Ironman can be raced instead of just survived (1 scoop HEED per hour, plus 1 scoop PERPETUEM per 3 HOURS). My legs are constantly p.o.-ed with me, thou; I am training and racing much, much harder now.
Date published: 2016-04-23
Rated 5 out of 5 by from Great fueling and hydrating I tested Heed skinning up all the ski peaks in our Roaring Fork Valley this past winter and Heed kept me fueled and hydrated to stay strong through cold, high cardio climbs! Combined with Hammer gel packs I have had great success. I'll be doing the same fueling combo on the mountain bike this season.
Date published: 2016-05-16
Rated 5 out of 5 by from I've been using Hammer products for the better part of 30yrs. A teammate gave me some Hammer gel to try. From that I added Heed & Endurolytes. All 3 are staples in training & racing. Recently purchased Hammer Whey to aid recovery. Hope it measures up as well to the Hammer products I swear by now !
Date published: 2015-12-18
Rated 5 out of 5 by from I HAVE BEEN HOOKED ON HEED EVER SINCE I WAS INTRODUCED TO IT YEARS AGO AT THE SEA OTTER CLASSIC! I HAVE A BOTTLE OF HEED WITH ME ON EVERY RIDE...I AM A FIRM BELIEVER IN HAMMER NUTRITION BENEFITS, AS IT HAS INCREASED MY STRENGTH AND STAMINA...I HIGHLY RECOMMEND IT TO ALL OF MY RIDING BUDDIES!!!
Date published: 2014-05-23
Rated 5 out of 5 by from keeps me fueled and hydrated I've just added Heed to my Hammer list of Must Haves for summer heat training. The light flavor encourages me to drink more, and I'm adding calories and electrolytes simultaneously. For long, hard, hot rides, Heed really helps, and No Stomach Issues!! The flavor is light and not fizzy.
Date published: 2016-07-29
Rated 4 out of 5 by from Great Drink Mix We (my wife and I) like this product because it delivers good nutrients without being overly sweet. My wife in particular has a hard time getting any food down while cycling but by adding this to her water (and some Perpetuem) she can take in a good amount of calories while hydrating
Date published: 2014-04-04
Rated 5 out of 5 by from My Everyday Go To Fuel I love to use Heed before and while I swim. I keeps me fueled without the sugar bonk, I also like to use it on my runs and biking. It's easy on my stomach and tastes good. I like the Strawberry flavor personally and I can use a Gel before hand without any worries of GI issues.
Date published: 2015-02-28
Rated 5 out of 5 by from HEED, the perfect sports drink I've used Hammer products for several years. HEED is the perfect sports drink for me. Its not too sweet and contains a complete electrolyte profile. I use it for running and cycling. I used mostly Strawberry but recently ordered the Melon flavor as well, can't wait to try it.
Date published: 2013-12-05
Rated 5 out of 5 by from Used by the whole family Heed keeps our energy balanced during long days of training or activity. My son used it during a six hour table tennis training camp and my wife uses it during golf. I use it while training for open water swimming and distance running events. Predictable results every time!
Date published: 2015-06-20
Rated 5 out of 5 by from Great product I've been using HEED for 3 years now and I really enjoy the light taste of this product compared to other sport drinks on the market. After consuming gatorade, I feel very full and almost sick to my stomach, but with HEED my stomach is able to keep the electrolytes down.
Date published: 2015-11-19
Rated 4 out of 5 by from This product delivers. I have been using this product for about six years and it has performed very well. It has helped me from bonking during many training sessions, particularly in the morning when I am training on an empty stomach for an hour or two. All flavors are light and refreshing.
Date published: 2014-08-10
Rated 5 out of 5 by from Heed Melon luv it I took delivery of this product a month ago amongst other Hammer products. I luv it. Living in Dubai in 100 degree plus HEED is a must. I even have my kids on it. Trying to get kids to drink electrolytes and not soda is a nightmare. They cant get enough of this stuff
Date published: 2014-09-10
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