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Product Detail & Benefits

Description:

HEED is a definite "step up" and welcome departure from the seemingly endless number of powdered sports drinks available to endurance athletes. One of the primary flaws inherent with most sports drinks is their reliance on simple sugars as the carbohydrate source. The use of simple sugars such as glucose, sucrose, and fructose not only severely limits the amount of calories that can be efficiently digested and utilized for energy, but also may cause wild fluctuations in energy levels. HEED's complex carbohydrate formula, on the other hand, allows you to obtain the ideal amount of calories you need, providing a more consistent and longer lasting energy supply, and without putting you at risk for the stomach distress commonly caused by simple sugars.

HEED also provides a complete, easily assimilated electrolyte profile—not just salt and potassium, which comprise the electrolyte "profile" of most other drinks. For many athletes under normal conditions, one or two scoops of HEED will completely fulfill electrolyte requirements (in addition to caloric requirements). For other athletes, the electrolyte profile in HEED will provide an excellent base from which additional Endurolytes can be added to completely satisfy electrolyte needs. With added chromium polynicotinate for maintaining stable blood glucose levels and l-carnosine for buffering lactic acid, HEED is truly in a class of its own in the world of powdered sports drinks.

So whenever a sports drink is your preferred choice, "heed" your body's desire for a superior fuel. HEED is the only choice you need to make!

Benefits:

HEED sports drink comes in the following delicious flavors: Strawberry, Melon, Mandarin Orange, Lemon-Lime, and Unflavored.

Sports drinks have been around a long time, and for many athletes they're more convenient than energy gels. Unfortunately, most sport drinks are not much more than artificially colored sugar water that does little to aid your performance and even less for your health. That is why we developed HEED as a healthy alternative; HEED's subtle tasting, complex carbohydrate formula goes down easily and supplies you with consistent, long-lasting energy and the electrolytes you need to keep pushing the pace. No citric acid is added to the formula, so it will not burn your throat or stomach. HEED's sweeteners, stevia and xylitol, are actually good for you; xylitol is especially beneficial for helping promote oral health. The full-spectrum, amino acid-chelated electrolyte profile helps satisfy your body's mineral requirements. L-carnosine and chromium polynicotinate help to buffer lactic acid and support stable blood glucose levels. If you prefer sports drinks over energy gels or like to use a combination of the two, try HEED and find out what a sports drink done right can do for your athletic performance.

FAQ Hammer Nutrition Fuels, what they are and how to use them

Less is more!
We listened to your input and feedback and reduced the size of our containers, while retaining the same amount of powder content within.

Nutrition Labels:

HEED Lemon-Lime
Supplement Facts
Serving Size: 29 g (Approx 1 Level Scoop)
1 Level Scoop: 47.0 cc = 3.2 Tbsp = 9.5 tsp
  Amount Per Serving % Daily Value
Calories 100
Total Carbohydrate 27 g 9%*
Sugars 2 g
Vitamin B6 9 mg 431%
Calcium 57 mg 6%
Magnesium 31 mg 8%
Manganese 2 mg 98%
Chromium 25 mcg 21%
Chloride 33 mg 1%
Sodium 40 mg 2%
Potassium 25 mg 1%
Glycine 31 mg
L-Carnosine 50 mg
Tyrosine 11 mg
*Percent Daily Values are based on a 2,000 calorie diet.
†Daily Value not established.
Ingredients: Maltodextrin, Xylitol, Natural Flavor, Calcium Chelate, Salt, L-Carnosine, Stevia, Glycine, Magnesium Chelate, Potassium Chelate, Tyrosine, Pyridoxine Hydrochloride, Manganese Chelate, Chromium Polynicotinate.
This product is processed in a facility that also processes Dairy & Soy products.
HEED Mandarin Orange
Supplement Facts
Serving Size: 29 g (Approx 1 Level Scoop)
1 Level Scoop: 47.0 cc = 3.2 Tbsp = 9.5 tsp
  Amount Per Serving % Daily Value
Calories 100
Total Carbohydrate 27 g 9%*
Sugars 2 g
Vitamin B6 9 mg 431%
Calcium 57 mg 6%
Magnesium 31 mg 8%
Manganese 2 mg 98%
Chromium 25 mcg 21%
Chloride 33 mg 1%
Sodium 40 mg 2%
Potassium 25 mg 1%
Glycine 31 mg
L-Carnosine 50 mg
Tyrosine 11 mg
*Percent Daily Values are based on a 2,000 calorie diet.
†Daily Value not established.
Ingredients: Maltodextrin, Xylitol, Natural Flavor, Calcium Chelate, Salt, L-Carnosine, Stevia, Glycine, Magnesium Chelate, Potassium Chelate, Tyrosine, Pyridoxine Hydrochloride, Manganese Chelate, Chromium Polynicotinate.
This product is processed in a facility that also processes Dairy & Soy products.
HEED Melon
Supplement Facts
Serving Size: 29 g (Approx 1 Level Scoop)
1 Level Scoop: 47.0 cc = 3.2 Tbsp = 9.5 tsp
  Amount Per Serving % Daily Value
Calories 100
Total Carbohydrate 27 g 9%*
Sugars 2 g
Vitamin B6 9 mg 431%
Calcium 57 mg 6%
Magnesium 31 mg 8%
Manganese 2 mg 98%
Chromium 25 mcg 21%
Chloride 33 mg 1%
Sodium 40 mg 2%
Potassium 25 mg 1%
Glycine 31 mg
L-Carnosine 50 mg
Tyrosine 11 mg
*Percent Daily Values are based on a 2,000 calorie diet.
†Daily Value not established.
Ingredients: Maltodextrin, Xylitol, Natural Flavor, Calcium Chelate, Salt, L-Carnosine, Stevia, Glycine, Magnesium Chelate, Potassium Chelate, Tyrosine, Pyridoxine Hydrochloride, Manganese Chelate, Chromium Polynicotinate.
This product is processed in a facility that also processes Dairy & Soy products.
HEED Strawberry
Supplement Facts
Serving Size: 29 g (Approx 1 Level Scoop)
1 Level Scoop: 47.0 cc = 3.2 Tbsp = 9.5 tsp
  Amount Per Serving % Daily Value
Calories 100
Total Carbohydrate 27 g 9%*
Sugars 2 g
Vitamin B6 9 mg 431%
Calcium 57 mg 6%
Magnesium 31 mg 8%
Manganese 2 mg 98%
Chromium 25 mcg 21%
Chloride 33 mg 1%
Sodium 40 mg 2%
Potassium 25 mg 1%
Glycine 31 mg
L-Carnosine 50 mg
Tyrosine 11 mg
*Percent Daily Values are based on a 2,000 calorie diet.
†Daily Value not established.
Ingredients: Maltodextrin, Xylitol, Natural Flavor, Calcium Chelate, Salt, L-Carnosine, Stevia, Glycine, Magnesium Chelate, Potassium Chelate, Tyrosine, Pyridoxine Hydrochloride, Manganese Chelate, Chromium Polynicotinate.
This product is processed in a facility that also processes Dairy & Soy products.
HEED Unflavored
Supplement Facts
Serving Size: 29 g (Approx 1 Level Scoop)
1 Level Scoop: 47.0 cc = 3.2 Tbsp = 9.5 tsp
  Amount Per Serving % Daily Value
Calories 100
Total Carbohydrate 27 g 9%*
Sugars 2 g
Vitamin B6 9 mg 431%
Calcium 57 mg 6%
Magnesium 35 mg 9%
Manganese 2 mg 98%
Chromium 25 mcg 21%
Chloride 33 mg 1%
Sodium 40 mg 2%
Potassium 25 mg 1%
Glycine 31 mg
L-Carnosine 50 mg
Tyrosine 11 mg
*Percent Daily Values are based on a 2,000 calorie diet.
†Daily Value not established.
Ingredients: Maltodextrin, Xylitol, Calcium Chelate, Salt, L-Carnosine, Stevia, Glycine, Magnesium Chelate, Potassium Chelate, Tyrosine, Pyridoxine Hydrochloride, Manganese Chelate, Chromium Polynicotinate.
This product is processed in a facility that also processes Dairy & Soy products.

HEED® Sports Drink does not contain:

Artificial flavors, colors, or sweeteners; wheat, gluten, dairy compontents, added simple sugars, stimulants, fad ingredients or anything unhealthy. If an "energy drink" contains any of the above ingredients, it can cause unwanted side effects that may actually hinder your performance.

Nutrition & Usage Tips

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Product Reviews

Rated 5 out of 5 by from Heed Heed is my "Go to" fuel for crits, TT's and short training rides.
Date published: 2014-09-21
Rated 5 out of 5 by from I really like the flavors of HEED and how it helps sustain my energy
Date published: 2014-09-18
Rated 5 out of 5 by from Works Great I have been using HEED for years. It is my go to fuel for sprint Triathlon and bike rides.
Date published: 2014-09-18
Rated 5 out of 5 by from Heed works for me. The best thing about it is that HEED stays in my stomach. I have found many other products make me feel sick. HEED is easy on my stomach. I ordered online and my product was here in just a few days, great customer service.
Date published: 2014-09-16
Rated 5 out of 5 by from Turned it all around for me. I am a former triathlete turned mountain biker and always seemed to struggle with my longer races and rides. Once I got into the 3 hour my energy level would tank. Then last year some friends and I planned a trip to Moab Utah, a mountain biking Mecca, and I knew I had to figure out how to make it through longer rides without bonking. I didnt want this trip to be a disaster. About 6 month prior to the trip I started using HEED coupled with the gels and could instantly feel the results. I no longer felt trash after just a hour or two on the bike on those hot summer days. This made riding back to back to back days no problem. Thank you Hammer for saving my legs and my trip!
Date published: 2014-09-10
Rated 5 out of 5 by from Heed Melon luv it I took delivery of this product a month ago amongst other Hammer products. I luv it. Living in Dubai in 100 degree plus HEED is a must. I even have my kids on it. Trying to get kids to drink electrolytes and not soda is a nightmare. They cant get enough of this stuff
Date published: 2014-09-10
Rated 5 out of 5 by from Refreshing electrolyte replenishment This product more than satisfies my needs here on the edge of the desert. Constant heat, continuous body-fluid loss working ranch and riding bicycle for exercise. Never have trouble with cramps or sense of flexibility.
Date published: 2014-09-08
Rated 5 out of 5 by from Just What I Needed! Literally - after years & years of searching, grueling yeas on the soccer field & in the gym, I stumbled upon Hammer Nutrition's webpage. Heed is a perfect supplement for me. No unnecessary sugars & additives. Works great & delivers thorough energy & endurance for weight lifting sessions as well as running!
Date published: 2014-09-08
Rated 4 out of 5 by from Great Sports Drink I purchased the 80 serving container which is a great product for the price. It gives me all the energy I need for mountain biking without the bad side affects that other energy drinks have.
Date published: 2014-09-06
Rated 5 out of 5 by from Heed is my fuel of choice!!! Heed has been instrumental in raising my level of cycling. It is great to have extra energy to keep training hard. For my higher level rides I use Race Caps & Heed...these products have made a significant difference for me!!!
Date published: 2014-09-06
Rated 5 out of 5 by from HEED is a lifesaver! HEED has been a staple in my daily cycling activity for years. Thanks Hammer Nutrition for the Superior product and outstanding A++ service.
Date published: 2014-09-05
Rated 5 out of 5 by from Works great in the Texas summer heat! I have been using HEED for four years now and it never lets me down.
Date published: 2014-09-05
Rated 5 out of 5 by from The best endurance sports drink on the market! I am on my third 80 serving tub of HEED Lemon Lime so far this summer, I love this product. I take 3 servings/hour on the bike and 2/hour on the run plus Hammer Gel, easy on the stomach and the flavor is amazing!
Date published: 2014-09-03
Rated 5 out of 5 by from Great stuff!!!! Training for my first Ironman and the hammer product line is making a difference ......
Date published: 2014-08-31
Rated 5 out of 5 by from HEED Melon One my second container of Melon HEED and still enjoy the flavor and electrolyte boost. Thanks HammerNerds!
Date published: 2014-08-29
Rated 5 out of 5 by from Excellent Sports Drink This is the first year I have used HEED for training and in competition. It is not cloying or overly sweet or tart, compared to other mixable sports drinks I have used in the past. Very easy to consume on hot days. It seems to work very well as a lactic buffer.
Date published: 2014-08-27
Rated 5 out of 5 by from Happy customer I was so please with my experience with Hammer co. My shipped was fast it was delivered faster than I expect and I was pleased with the product that was delivered to me too .
Date published: 2014-08-26
Rated 5 out of 5 by from More Energy I've just begun using Heed and am very happy with it. Even if it's all in my head, I seem to have more energy during a run. I sweat a lot, and I am confident Heed helps to replace the electrolytes I lose. It isn't exactly "unflavored," however. I'd prefer if it were.
Date published: 2014-08-23
Rated 5 out of 5 by from works great Used before heavy lift days helps with energy and cramping! !!
Date published: 2014-08-23
Rated 5 out of 5 by from Love this product! I absolutely love Heed & use it on all my runs that are less than 2.5 hours, during speed work or hill repeats. Heed is gentle on the stomach, easy to mix & the flavors are delicious.
Date published: 2014-08-22
Rated 5 out of 5 by from Great product with REAL results! Prior to using Heed I used different sports drinks like gatoraid and cytomax and neither one really dude much for me. I started using Heed a few months ago and noticed I had a ton more energy while riding and didn't bonk nearly as hard. I switched back to straight water to really see if there was a difference and there definitely was! I went through 2.5 bottles instead of just 1, didn't have as much energy and when I would hit the wall it was much harder to get over it. Once switching back to Heed I am down to 1 bottle now in the summer heat and have yet to bonk or hit a wall during my rides! Awesome product! The strawberry is awesome too.
Date published: 2014-08-19
Rated 5 out of 5 by from Tastes Great - All the Time!!!! This has been a consistently used product by me, my wife and my daughter. Living in Arizona where it tends to go from cool to hot during a typical activity, it's important to have a drink that tastes good when cold, warm and even sometimes hot. Heed does this. It also provides a very reliable and consistent energy source and the various flavors provide an opportunity to change things up a bit.
Date published: 2014-08-15
Rated 5 out of 5 by from I use Heed on a daily basis as a liquid fuel. I feel satisfied and supplemented. I have tried many other sport supplements, and after 40 years have settled with Hammer Heed.
Date published: 2014-08-15
Rated 5 out of 5 by from Tried for the first time - LOVE IT! I'm a competitive racer for Hagens Berman, racing for nearly 40 years. At a race early in the season, our team had some trial packs of HEED on a very hot day. I raced a crit and then needed to head home in the saddle. I picked up a pack of HEED, and fell in love. It was perfect for a hot, fast day in the saddle. Kept me hydrated with carbs on board. I appreciate that it is organic and not full of poor quality sugars. I now don't ride without a bottle of HEED on the bike. It is a mainstay. Good compliment for a bottle of Perpetuem in the other cage on a longer day, too.
Date published: 2014-08-14
Rated 5 out of 5 by from Finally! I recently switched to Hammer Nutritional products and I am happy I did! Heed is just about the first on-bike product I've ever used that completely agrees with my system, tastes great cold and doesn't get disgusting when it gets warmer. It's super fine texture means it blends very well too. Nice mild flavor.
Date published: 2014-08-14
Rated 5 out of 5 by from Works! Provides the right amount of everything with the heavy sugars upsetting your stomach. A+
Date published: 2014-08-14
Rated 5 out of 5 by from Heed is my favorite!! Heed is so smooth and very tasty! I use it for many reasons! It does everything it promises to do!!!!!
Date published: 2014-08-11
Rated 4 out of 5 by from This product delivers. I have been using this product for about six years and it has performed very well. It has helped me from bonking during many training sessions, particularly in the morning when I am training on an empty stomach for an hour or two. All flavors are light and refreshing.
Date published: 2014-08-10
Rated 5 out of 5 by from HEED I have been using HEED as fuel for over 10 years and all I can say is it works. Once you get used to the subdued tastes, which is improtant during longer events, it's wonderful.
Date published: 2014-08-08
Rated 1 out of 5 by from Sadly, all I can taste is the sweetener and not the mandarin orange flavor. No one here likes it. Have practically the whole container left, trying to figure out clever ways to mix it into other drinks to hide the flavor.
Date published: 2014-08-08