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Why do Premium Insurance Caps seem to have a bit of a fishy smell?

Unlike previous incarnations of Premium Insurance Caps, you may notice that the most updated formula has a strong, medicinal-like to an almost fish-like odor. So where exactly is that smell coming from?

Part of it is due to the B vitamins, which have a naturally strong, medicinal-like smell (open a bottle of a "stress formula" product, which is basically a combination of all of the B vitamins and some vitamin C, and you'll most likely notice a similar smell). When we updated the product, removing some of the "super food" nutrients and the amino acids from the original Premium Insurance Caps formula, this allowed the naturally-occurring smell of the B vitamins to become even more pronounced.

Our manufacturer confirmed this while adding that one of the substances in the product, Betaine Hydrochloride (Betaine HCL), also has a naturally strong odor, one that can very much be described as "fish-like". When the minimal-to-non-existent smelling "super food" nutrients and the amino acids where taken out of the formula, this allowed the naturally strong smell of Betaine HCL to become even more pronounced, just as is the case with the B vitamins.

Betaine HCL is included in the Premium Insurance Caps formula to aid in the absorption of protein and certain vitamins and minerals such as vitamin B12 and calcium. Again, the medicinal-to-fish-like smell that comes from this particular nutrient—as well as the B vitamins—is completely natural and normal. The current version of Premium Insurance Caps may smell a bit "different" but we promise that it is completely safe, potent, and effective, just like you'd expect!