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HEED (AES vol 12.13)

Healthy, natural, effective . . . exactly what you want in a sports drink!

BY HAMMER NUTRITION

Amidst the clutter of syrupy swill masquerading as sports drinks, HEED is undeniably more effective and healthier . . . we guarantee it! HEED is superior to any other sports drink available because HEED provides the high-quality, long-lasting energy that you're looking for with no overt sweetness, stomach distress, or "flash and crash" energy.

Don't be deceived by the bogus hype of the "latest and greatest" sports drinks that sprout up on a seemingly daily basis. There's nothing new or great about them; they're just recycled "old school" drinks (and we mean REAL "old school") that contain the same junk that their predecessors did: sugar, salt, and citric acid. That's not innovative, it's archaic! Consuming these drink mixes is no way to obtain or enjoy quality energy - all you're doing is putting garbage in your gas tank.

Why HEED is superior

1.) No artificial colors, flavors, or sweeteners. There are ZERO general health benefits to be derived from consumption of this junk - plenty of potential negative effects, however - so you can be sure that there aren't any athletic performance-enhancing benefits to be garnered either. It's just not necessary to sweeten a product with artificial sweeteners and, despite the fact that so many companies still do, it's not a requirement to artificially color a sports drink.

2.) No citric acid. When teeth are regularly bathed in a citric acid solution, whether it's added to stimulate saliva production and provide a tart taste, or chelated to a mineral (e.g., calcium citrate), permanent damage usually results. Additionally, continuous consumption of sports drinks containing citric acid most often causes significant stomach distress due to raising the acidity levels in the stomach and body.

3.) No refined sugars (glucose, dextrose, sucrose, fructose, etc.) There are two primary problems with fuels comprised of simple sugars, including a so-called "healthy sugar" like cane sugar that is simply sucrose (table sugar):

  • Simple sugars have severe limitations when it comes to the amount of calories that can be efficiently digested and utilized for energy.
  • Simple sugars typically cause wild fluctuations in energy levels, a most unpleasant "peak and valley" type of energy that you definitely want to avoid.

4.) Appropriate amounts of sodium and a full-spectrum electrolyte profile. We are ALL consuming far too much sodium in our daily diet, and it's something that needs to be taken seriously. High-sodium diets are responsible for a number of health disorders such as congestive heart failure, hypertension, stroke, gastric ulcers, cataracts, stomach cancer, osteoporosis, and migraines. With that in mind, the fact that companies continue to jack up the sodium content in their sports drinks and label it as electrolyte replenishment is not only a mystery, it's just plain wrong! What they're not telling you is that:

  • Sodium alone, or sodium and potassium (the standard electrolytic mineral content of many sports drinks), are incomplete and cannot fully satisfy electrolytic mineral requirements.
  • By and large, the amount of sodium in a sports drink reflects the amount of simple sugars in it - the higher the sugar content, the more sodium that must be present, not so much to replenish sodium losses, but simply to get that sugar-laden mixture through the GI tract with any efficiency.

Sufficient, not excess, amounts of sodium are included in HEED. Equally as important, HEED contains a full-spectrum electrolyte profile that more adequately and completely replenishes electrolytes.

5.) No inconsequential amounts of vitamins, minerals, and auxiliary nutrients. It's misleading to put nutrients in a product and then tout their beneficial effects when the amounts of these nutrients aren't enough to produce much, if any, effect. Example: Having 2% of the Daily Value (DV) of vitamin C, a minuscule 9 mg, doesn't do much of anything except to increase the cost of the product.

6) Mild taste. Unlike the over-the-top, syrupy sweet taste of many sports drinks, HEED is noticeably subtle and pleasant tasting. Courtesy of the maltodextrin, natural sweeteners, and lack of citric acid, HEED easily delivers the calories you need without overwhelming your taste buds, damaging your teeth, or upsetting your stomach.

7.) Healthy sweeteners. HEED contains only healthy sweeteners - stevia, xylitol, and natural flavors. That's it. Xylitol and stevia are unique, tooth-friendly sweeteners; check out the FAQ "How is xylitol and stevia used in your products?" in the KNOWLEDGE section on the Hammer Nutrition website for more information about these two impressive sweeteners.

Summary

Sports drinks are a convenient way to stay optimally hydrated and fulfill energy requirements during shorter-duration exercise. They're also really handy for quenching thirst and maintaining energy levels if your job involves a lot of energy output (such as a construction worker, landscaper, etc.), or if you're doing chores in and out of the house. Remember, however, that what you put into your body determines the quality of energy you'll get from it. You've heard of the saying, "Garbage in, garbage out," right? Well, that absolutely applies to nutrition as well. Don't consume anything that won't benefit you!

HEED contains none of the refined simple sugars or artificial junk that most sports drinks are loaded with, including the new crop of "latest and greatest" ones. What HEED does contain are nutrients that will positively influence the quality of your workouts and races. Additionally, two other nutrients in HEED - chromium polynicotinate and l-carnosine - have benefits for general health. Lastly, HEED's taste is a pleasant departure from the overt sweetness that is the norm for most other sports drinks. All flavors of HEED - Lemon- Lime, Mandarin Orange, Strawberry, and Melon - are subtle and easy on the palate, even when mixed in more calorie-dense concentrations. If you don't want any flavor at all, give Unflavored HEED a try; it's virtually taste-free!

HEED is a unique, healthy alternative in the world of sports drinks. Summer temperatures are soaring, so stay refreshingly hydrated and enjoy smooth energy with HEED. As with all of our fuels, we guarantee you'll love HEED or you get your money back, simple as that. HN

HEED and electrolytes

Q: Do I need to use Endurolytes if I'm using HEED?

A: It depends on your body weight and the weather conditions. In addition to its caloric donation, every scoop of HEED contains the equivalent of one capsule of Endurolytes, one scoop of Endurolytes Powder, or approximately one-half tablet of Endurolytes Fizz. For some athletes, a scoop or two of HEED in their water bottle will completely fulfill their fluid, calorie, and electrolyte needs for an hour, perhaps slightly longer. For other athletes, the electrolyte profile in HEED will provide an excellent base; just take additional Endurolytes capsules, or add Endurolytes Powder or Endurolytes Fizz to the mix to completely satisfy electrolyte requirements.

Q: Can I add Endurolytes Fizz to HEED?

A: Absolutely! Just remember that each scoop of HEED already contains the equivalent of approximately one-half tablet of Endurolytes Fizz. Additionally, both HEED and Endurolytes Fizz come in a variety of flavors, so you can mix and match flavor combinations to create your own deliciously refreshing favorite.

HEED: A real, effective sports drink!

HEED provides the high-quality, long-lasting energy that you're looking for, with no overt sweetness, stomach distress, or "flash and crash" energy that is typical among all of the "latest and greatest" sports drinks flooding the market. HEED contains none of the refined simple sugars or artificial junk that these sports drinks are loaded with. What Hammer Nutrition's healthy, effective sports drink does contain are nutrients, electrolytes, and a high-quality carbohydrate that will positively influence the quality of your workouts and races.

Summer temperatures are soaring, so stay refreshingly hydrated and enjoy smooth energy with HEED. As with all of our fuels, we guarantee you'll love HEED or you get your money back, simple as that.