Premium Insurance Caps-"off" smell

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Premium Insurance Caps-"off" smell

Postby equinox » Wed Dec 29, 2010 3:15 pm

I've been using PICs for a number of years. The bottle I received in my recent shipment has a smell that I hadn't noticed before. It is vaguely "fishy". Has any one else noticed this?
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Re: Premium Insurance Caps-"off" smell

Postby steve-born » Mon Jan 03, 2011 11:53 am

Hello equinox (please list your first name on future posts so that we know who you are!) -

We discussed this in Endurance News #71, and I've taken the liberty of cutting and pasting the info from this short article here:

Ooh, ooh that smell. Can't you smell that smell?

With apologies to Lynyrd Skynyrd, that song was
one of the first things that came to my mind—and
perhaps yours as well—when taking a whiff from a
bottle of the recently updated formula of Premium
Insurance Caps. Gone was the barely noticeable
smell of previous incarnations of this product;
now the smell is quite strong, medicinal-like to an
almost fish-like odor. So where exactly is that smell
coming from?

My belief was/is that it was primarily due to the B
vitamins, which have a naturally strong, medicinal-like
smell (open a bottle of a "stress formula"
product, which is basically a combination of all of
the B vitamins and some vitamin C, and you'll most
likely notice a similar smell). When we removed
some of the “super food” nutrients and the amino
acids from the original Premium Insurance Caps
formula, this allowed the naturally-occurring
smell of the B vitamins to become even more

Our manufacturer confirmed my hypothesis while
adding that one of the substances in the product,
Betaine Hydrochloride (Betaine HCL), also has a
naturally strong odor, one that can very much be
described as “fish-like.” When the minimal-to-nonexistent
smelling “super food” nutrients and the
amino acids where taken out of the formula, this
allowed the naturally strong smell of Betaine HCL to
become even more pronounced, just as is the case
with the B vitamins.

Betaine HCL is included in the Premium Insurance
Caps formula to aid in the absorption of protein
and certain vitamins and minerals such as vitamin
B12 and calcium. Again, the medicinal-to-fish-like
smell that comes from this particular nutrient—as
well as the B vitamins—is completely natural and
normal. The updated version of Premium Insurance
Caps may smell a bit “different” but we promise
that it is completely safe, potent, and effective, just
like you’d expect!

-- END --

Please let me know if you have any additional questions.

Sincerely -

Steve Born
Fueling Expert
Event Sponsorship Coordinator
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