After its humble beginnings in a kitchen in San Francisco, Hammer Nutrition has enjoyed the last fifteen years of its existence in Whitefish, Montana. Whitefish is a great place to work and play, but we’re well aware of our secluded location, and most of our sponsored events take place outside our home state.
Of all our 2,700 plus sponsored events and counting, we are very excited about our newest addition, the Sea Otter Classic Festival of Cycling, April 14-17th in Monterrey, California. Hammer HEED has signed on as the official sports drink of the Sea Otter, and we couldn’t be more enthused. Worth noting is the Sea Otter’s commitment to the grounds under their festival. Here’s their mission:
“The mission of the Sea Otter Classic is to make people’s lives better through participation in sport and recreation and through celebration of an active outdoor lifestyle. We will accomplish this mission without compromising the ability of future generations to enjoy the benefits of a sustainable environment.
After two decades of commitment to sustainable development, we are renewing our commitment with a promise to find yet more effective ways to sustain both the environment and economic growth. We are committed to fostering ideas, aspirations, values, and actions that can inspire and support all of us in becoming better stewards of the environment as we promote positive economic growth.
We understand that environmental protection does not preclude economic development and that economic development must be ecologically viable now and in the long run.”
This event is special for us to be a part of, as the race and Hammer are around the same age, and both are from the same part of California. We will be making the trek from our Whitefish headquarters all the way out to Monterrey to expo at the Sea Otter, and to check in with our local Hammer fan base. If you’re unfamiliar with the event, there is basically something for everyone. A full spectrum of competitive road and mountain events is offered, as well as a semi-competitive Gran Fondo and a cycling expo. We can’t wait to see you at the largest embrace of cycling in the USA!
Oh, and if you can’t make it to the Sea Otter, you can find Hammer at one of these 2,700 events in 2011!